Service area
For Lake County, one studio instead of two suppliers.
There is no shortage of sign shops along the lake, and no shortage of people who build websites. What is harder to find is one team that does both, so the truck, the storefront and the site are recognisably the same business.
01 / The usual arrangement
What splitting the job actually costs.
None of this is dramatic. It is just friction, spread across a year, paid for in your time.
You email the logo to the sign shop, then again to the web person
One set of artwork, already prepared for both
The green on the van is not the green on the site
One brand standard, applied to every surface
Two suppliers, two schedules, two people to chase
One schedule and one number to call
Nobody owns the parts in between
The studio owns the whole thing
02 / Both halves
Physical and digital, made together.
A retailer in Mentor and a trades company running vans out of Painesville have the same underlying problem: the brand has to work on a building, on a vehicle and on a phone screen, and those are three different disciplines.
03 / Communities
Along the lake and inland.
- Painesville
- Mentor
- Willoughby
- Eastlake
- Wickliffe
- Kirtland
- Concord
- Perry
- Madison
Bring both halves of the job.
Whether it starts with a van or a website, it usually ends up involving the other one.